Our Story
Nature Roots delivers premium African superfoods with integrity, sustainability, and scale. We are a trusted bulk supplier and global distributor of high-quality, nutrient-rich African agri-food products.
Headquartered in Lagos, Nigeria, with a trading hub in Dubai, we efficiently serve partners across Europe, the Middle East, and worldwide. Our exports are cultivated through regenerative farming and backed by rigorous quality assurance, meeting international standards (NAFDAC, FDA, HACCP, ISO) for a seamless import experience.
In an industry where supply chains are often opaque, we stand apart through radical transparency and full traceability. Every product carries a piece of its origin – each harvest is a story of land, legacy, and local empowerment preserved for the global stage.
Our Products
We offer a wide range of African superfood products to meet various customer needs – from bulk ingredients for manufacturers to finished goods for retail. All our products are ethically sourced, laboratory-tested for quality, and handled with care to preserve their nutritional potency.
Bulk Supply
For food and wellness brands, nutraceutical producers, and industrial buyers, we supply raw and minimally processed superfood ingredients in bulk quantities.
Each bulk product is sourced from trusted farming cooperatives and processed under strict quality control. We provide these ingredients in export-ready packaging (sacks, drums, or bulk cartons) with full traceability documentation.
Finished Products
We also bring Africa’s superfoods direct to consumers through our branded retail products packaged in premium resealable pouches for freshness, to exemplify our blend of quality and convenience.
More retail products are in development as we continue to transform raw superfoods into attractive, market-ready products. Whether it’s healthy snacks, powders, or oils, our finished goods line showcases the possibilities of African superfoods for the global consumer.
Our Services
Beyond products, Nature Roots provides end-to-end support to ensure our partners’ success. We leverage our on-the-ground expertise and network to offer a suite of services that streamline the supply chain:
Comprehensive farm-level procurement services, from identifying high-quality crop sources to managing harvests.
We ensure you get the best raw materials, meeting your specifications for variety, grade, and certification.
Our Services
Beyond products, Nature Roots provides end-to-end support to ensure our partners’ success. We leverage our on-the-ground expertise and network to offer a suite of services that streamline the supply chain:
Procurement & Sourcing
Trade Brokerage
Transport & Logistics
Retail Placement & Channel Expansion
Comprehensive farm-level procurement services, from identifying high-quality crop sources to managing harvests. We ensure you get the best raw materials, meeting your specifi cations for variety, grade, and certification.
With deep market insight, we facilitate trade deals and broker transactions between producers and buyers. Our team negotiates contracts, ensures fair pricing, and handles documentation to make international trading smooth and secure.
Seamless coordination of shipping and logistics operations from origin to destination. We manage freight, customs clearance, and last-mile delivery, providing you real-time updates and minimizing transit risks.
For brands looking to expand, we help place products into retail channels across Africa, Europe, and the Middle East. Tap into our distribution network and market knowledge to introduce your superfood products to new markets and store shelves worldwide.
Nature Roots proudly partners with a range of industries, providing the specific formats and quality standards each sector requires. Our versatility and compliance with global regulations make us the go-to supplier for:
Fast-Moving Consumer Goods (FMCG)
Supplying major FMCG companies with bulk superfood ingredients for use in snacks, cereals, beverages, dairy-alternatives and other packaged foods. Our products help big brands meet consumer demand for healthier, natural ingredients in their offerings.
Nutraceutical & Supplements
Providing nutraceutical manufacturers with potent African superfood powders, oils, and extracts. From moringa capsules to baobab drink mixes, our nutrient-dense ingredients enrich dietary supplements and functional foods with scientifically backed health benefits.
Personal Care
Serving cosmetics and personal care industries with natural oils, butters, and botanicals. Our shea butter, coconut oil, black seed oil, and hibiscus extracts are prized for their skin and hair care benefi ts – ideal for formulating organic beauty products and wellness remedies.
Across these industries, Nature Roots is known for uncompromising quality and reliability. We understand the strict standards of each sector (food-grade certifications, allergen controls, lab testing) and ensure our products and processes align with the needs of global manufacturers. Our clients in FMCG, nutraceutical, and personal care sectors gain a competitive edge – innovating with unique African ingredients while securing a transparent and sustainable supply chain.
